![]() ![]() ![]() I had a great time - my playground was running around sets and I wouldn't change anything about it."Īs for Soleil's life growing up, along with attending San Fernando Valley Professional School and The New School, she gave Us Weekly a little insight into who she was, saying, "As a kid, I added 'pomegranate' to my name because I loved them so much." When she got a little older, she "was a teenage journalist and went on tour with hip-hop group House of Pain to document them" and "was obsessed with Wet n Wild lip liner in shade 666." Perhaps because she had such a fun childhood, Soleil revealed that she's "kept all of home videos, diaries, and voicemails from childhood" - which is pretty impressive, considering this was before the ease of cloud storage. I begged my mom to help me get into the business." Although Soleil noted that she "was so shy," she explained, "I think it really helped me come out of my shell. If advertisers can come up with commercial concepts that are as compelling as the programming they barge in upon, so the thinking goes, they might get consumers to pay more attention than has become the norm.But how did she get into acting? The star told Parents, "I started when I was 5. Streaming-video venues like Netflix, Disney Plus and Hulu allow subscribers to watch their favorites with fewer ads - and in many cases none. Lifetime continues to pursue new advertising concepts as viewers’ tolerance for interruption of their favorite pieces of content has begun to ebb. ![]() A+E Networks helped make Hart available for the project. The short film is available at /Ask2BSure, and will begin airing on Lifetime Sunday, June 25 at noon eastern. The vignette, entitled “I Never Thought to Ask: A Mom’s Quest for Answers” depicts Frye talking to a medical professional, and individuals and families affected by the disease, all the while learning about important questions parents can ask their teen’s doctor. “We wanted to create something that women would watch, remember and share with their friends.” “It was a journey for all of us,” says Jennifer Ferguson, vice president if brand partnerships creative for A+E Networks. The aim in most promotions like these is to get consumers to go to a doctor to ask more questions, and if applicable, get a prescription. ![]() While Glaxo manufacturers a vaccine called Bexsero that can be used to treat meningitis B, the drug’s name isn’t mentioned in the commercial vignette - just the disease and its symptoms. Many ads for drugs often contain disclaimers, and, if necessary, information about potential complications and side effects. The new vignette for Glaxo needs to make clear that people are being paid for their appearances. Trying to do the same for a pharmaceutical company brings with it new challenges. Harland Sanders. The steamy short poked fun at the network’s famous soapy dramas. , the A+E Networks-backed cable outlet showcased a 15 minute “mini-movie” that starred actor Mario Lopez as KFC scion Col. “A Merry & Bright Makeover” features Monique Coleman, who has starred in Disney’s “High School Musical” and was featured during the premiere of Lifetime’s “A Christmas Dance Reunion.” In 2020. In 2021, Lifetime ran a vignette devoted to showcasing Procter & Gamble’s Olay. The vignette, shot in the style of a news or documentary report, marks Lifetime’s latest attempt to surprise its viewers with advertiser-backed content meant to be as compelling or entertaining as the programs that attracted them in the first place. “It really is something that is authentic.” Viewers of the Lifetime movies that contain the promotion will be told at the programs’ start that they contain a new short film that will be presented as part of the show. “This isn’t a manufactured moment,” says Maura O’Donovan, vice president of ad sales partnerships at A+E Networks, in an interview. ![]()
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